Imagine: A Center for Coping With Loss provides free, year-round grief support services to families and children who have lost loved ones. Our work with Imagine entails promoting their mission to help grieving families develop resilience and hope – while driving ever more families to take part in Imagine as volunteers, supporters and program participants.
We partnered with Imagine to create a brand new custom website, which included responsive Web design (i.e. a site that provides an excellent experience across devices) and a custom content management system (CMS). Our services entailed user experience review, information architecture, branding assistance, content placement and the integration of their existing donor and registration functionality, as well as the development of an Imagine Store.
To help Imagine serve the largest possible audience relative to their location, we also work with the Imagine team to assess their site traffic, digital content and campaigns. On a regular basis, we’ll review website analytics and draw conclusions from that data, which we’ll then put into practice in the form of new landing pages, edits to text, calls-to-action and refinements to the placement of buttons, forms and imagery.