Beautiful. Natural. Lamaze.
How better to define Lamaze Intimates, the crown jewel of nursing and maternity apparel? We originally developed this site as a product showcase to retailers across the globe. Stores looking to carry the Lamaze line could simply visit the products page and were able to build a collection and then work directly with a salesperson to discuss their selections.
Over time, we transitioned the site structure into an e-commerce format based on a Foxycart storefront - our original layout lent itself to an on-line store format, complete with product option drop-downs and multiple product views - so simply integrating a shopping cart component was logical step.
Given that the Lamaze Intimates brand is also sold by heavyweights such as Amazon and Diapers.com, we needed to draw as much attention to the this brand site as possible, and accordingly put an extensive Facebook, PPC and blogger outreach campaign into place.
Even with a post-launch e-commerce integration, this was a beautiful (no pun intended) example of responsive design and fell right into place across all types of devices.