Think page likes don't matter anymore? Think again. In this post, I lay out some arguments as to why your organization should be building up as large a Facebook presence as possible.
If you are a non-profit organization that’s not using Facebook to build your on-line community, you’re doing your cause a disservice. Through a series of posts in the coming weeks, I’ll discuss some of the reasons why non-profits should be working towards growing as large a Facebook audience as possible. But first, I’d like to address one of several misconceptions that are feeding the “Who-needs-Facebook?” movement.