Jul
13

Throw Out Your "Content." Write From The Heart.

Content marketing is all the rage, but are we going about it the right way? Does producing "content" at all costs really do your organization justice? In this post I talk about writing based on genuine experience, and the benefits that can arise when you build content from the heart.

Jun
01

Why Facebook (Still) Matters for Non-Profits - Part One

If you are a non-profit organization that’s not using Facebook to build your on-line community, you’re doing your cause a disservice. Through a series of posts in the coming weeks, I’ll discuss some of the reasons why non-profits should be working towards growing as large a Facebook audience as possible. But first, I’d like to address one of several misconceptions that are feeding the “Who-needs-Facebook?” movement.

Mar
13

The Art of the Online Fundraising Experience

Raising money for any charity is tough. Raising it online can be downright impossible, begging the question, how does a non-profit deliver a digital experience that engages users to give up their hard-earned dollars – users who know they’ll receive nothing tangible in return?