Content marketing is all the rage, but are we going about it the right way? Does producing "content" at all costs really do your organization justice? In this post I talk about writing based on genuine experience, and the benefits that can arise when you build content from the heart.
If you are a non-profit organization that’s not using Facebook to build your on-line community, you’re doing your cause a disservice. Through a series of posts in the coming weeks, I’ll discuss some of the reasons why non-profits should be working towards growing as large a Facebook audience as possible. But first, I’d like to address one of several misconceptions that are feeding the “Who-needs-Facebook?” movement.
Raising money for any charity is tough. Raising it online can be downright impossible, begging the question, how does a non-profit deliver a digital experience that engages users to give up their hard-earned dollars – users who know they’ll receive nothing tangible in return?