Content marketing is all the rage, but are we going about it the right way? Does producing "content" at all costs really do your organization justice? In this post I talk about writing based on genuine experience, and the benefits that can arise when you build content from the heart.
Do you find yourself constantly reminding the people you work with of deadlines, meetings and tasks? You just might be 'The Reminder' at your company. And that's not a bad thing.
A few weeks ago, Jason Fried and David Heinemeier Hansson, the guys from 37 Signals, put out Remote, their much anticipated book about - you guessed it - working remotely. I haven't yet read it, but I've been following their argument for quite a while, which in a nutshell advocates that businesses can - and should - tap into the remote workforce, hiring employees that work hundreds or thousands of miles away as well as allowing their "local" employees to work from home.